Flipkart would move to an app-only format in coming two months, a senior executive said, confirming growing speculation that India’s largest e-commerce platform would follow the route announced for unit Myntra. The decision to take MYNTRA’s business with only Mobile App has Created Controversy. They took decision taking consideration of the factor like the growing trend of Smart Phone Users in India.
“Last year, we had more on the app, but still did our Web and desktop. In the next year or so, we’re going to be only mobile,” said Michael Adnani, vice-president, retail and head of brand alliances, Flipkart. “A year ago, 6% of our traffic was coming from mobile. In less than 18 months, that traffic is 10-fold. That shows the significance of what a mobile phone is doing for the consumers and consequently doing for us,” he said.
Flipkart has 45 lakh registered users and daily they have more than 1cr Inquiries. through Mobile app they can grab users’ location, their buying behavior, their taste, preference etc. which will help them for future Positioning.