IRCTC has entered into an agreement with Domino’s to deliver hot pizza in Train for travellers. Now a person can order and enjoy a hot pizza at his or her seat while travelling.
After the Rail Budget, the Indian rail passengers are in for another feat. IRCTC has entered into an agreement with Jubilant Food Works Ltd., which is the parent company of Domino’s. The Railways food has always been criticized by the passengers for its taste and quality. However, following this tie-up, things could change. Now a person can order and enjoy a hot pizza at his or her seat while travelling. However, the service has been introduced on select routes and trains only at the moment, but if the concept works fine, more and more trains will be included into it.
The passengers will be able to order the pizza either online or through a phone call. Only 41 stations will be offering the service right now which includes Delhi and Jaipur. The other cities are Agra, Alwar, Ambala, Jalandhar, Mathura, Muzzafarnagar, Pathankot, Vapi, Bharuch and Vadodara. According to the agreement, the passenger travelling without a pantry car will be able to order the pizza of their choice and it will be delivered en route. Although, the tie up is in the testing stage, it has got promise. The passengers will be required to dial a toll-free number 1800-1034-139 or call at 0120-2383892-99 or send an SMS to 139 by providing the details of their PNR and seat number in order to get a pizza.
It has not been made clear that what pizzas and at what price will be available for delivery to the people. However, the online booking of food is not new. It was introduced in September 2014 on a trial basis and has been expanded to 120 trains now. The Railways Catering service has always been under pressure and since the railways will have no role to play in the process involving the delivery of pizzas to the passengers by Domino’s, all the complaints will go to them regarding the quality and price of the food items.
“Nobody has heard of pizzas on trains before,” Robin Kalita, a director of the Indian Railway Catering and Tourism Corporation, told the Journal. “It’s all so new. Even we’re still learning.”
“It’s a huge opportunity for us,” Harneet Rajpal, a senior vice president for Domino’s India, told the Journal.
The other aspect can also be seen as rise in the number of jobs. Surely in the testing stage, it might not need a lot of assistance, but if it goes on and the trend catches on, the project will require a lot of workforce. And a country like India needs job creation on a mass scale. The people are pretty excited about the idea, but it’s hard to say how many of them will actually avail the service as the pizzas prices are set to get hiked after the increase in Service Tax.
This is a great idea considering the Indian population, but only time will tell if this will be successful here or not. Till then if you travel by the Railways, don’t forget to order your Domino’s pizza!